Much has been made of Google’s previous efforts to split the Gmail inbox into different tabs. In their first incarnation, messages were sorted into either Primary, Social, Updates or Promotions sections based on their content. Marketers’ reactions were varied, but there was a general consensus that being in the Promotions tab was the lesser option, compared to being in the Primary one.
However yesterday Gmail announced an innovation that may change all that.
Rolling out shortly, messages in the promotions tab will be displayed in a new Pinterest style grid, most importantly including a promotional image and a sender logo.
Here are our favourite links from the past week (and beyond) of email marketing and digital. Read and share and let us know what you think!
1. Analysis: Best v. Worst Email Subject Lines Print in the Mix
2. Rumor: Apple’s Next iPhone to Arrive Sept. 10 PCMag
3. Email-led Startups Kate Kendall
4. Google filing says emails sent to Gmail have no expectation of privacy SlashGear
5. Gmail Opens Drop 18%: Are Tabs to Blame? Justine Jordan, Litmus
6. Sprout Social Case Study: Welcome Email Makes A Good First Impression Litmus
7. 21 Email Metrics You Should Start Measuring Today ClickZ
8. Email Marketing For Mobile App Creators SmashingMag
Also, don’t forget to register and join us at the Email Design Conference where Elliot will be speaking. Early bird tickets are on sale now.