Father’s Day is a huge opportunity for retailers to nail down their email marketing strategy. There are various routes to go down to appeal to their recipients, and i’ve rounded up some emails with clever copy and dynamic designs for us to take a look at:
Welcome to the first of my monthly blog posts! Each month I will be sharing some of my favourite emails that have landed in my inbox. As a designer at Action Rocket, I get to create and build campaigns for great brands so I like to keep an eye on what trends and innovations are occurring in the industry. Take a look at some of the campaigns that have caught my this month, feel free to let me know what your thoughts are in the comments below!
Christmas is always a prime season for seeing some of the most creative email designs. Planning starts early, from March in some cases, so it gives teams a lot of time to think up and deploy something innovative.
Here we have New Look, a UK based fashion retailer with it’s pretty cool pixelated animations. We’ve seen GIF’s and personalisation before but we loved the look and feel of this campaign. The use of typography throughout is also something to pay attention too. Take a look and let us know what you think. If you click on the images you’ll be taken to the whole newsletter.