Tag: gap

Email Inspiration: GAP Animated Christmas Email – Get your gifts there on time

Email Inspiration: GAP Animated Christmas Email – Get your gifts there on time

Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image, […]

Design Inspiration: Gap – Using a Countdown in Email

Design Inspiration: Gap – Using a Countdown in Email

At the e-Dialog Aspire conference this week I talked about using dynamic imagery to update images in campaigns at the time the user opens. This technique means that we can update the content in an email in real time, increasing relevance and ensuring the user […]