fashion emails

ASOS: using ASCII in email

This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design. As these illustrations are made using text characters, these also show when images are disabled.

Here’s how the design holds up with images turned off:

Design Inspiration: Gap – Using a Countdown in Email

At the e-Dialog Aspire conference this week I talked about using dynamic imagery to update images in campaigns at the time the user opens. This technique means that we can update the content in an email in real time, increasing relevance and ensuring the user doesn’t receive inaccurate information.

This campaign by Gap shows a great opportunity for this type of technology – using dynamic imagery the image could display the correct countdown time, tailored to the second that the user opens their email.