Tag: fashion emails

ASOS: using ASCII in email

ASOS: using ASCII in email

This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design. As these illustrations are made using text characters, these also show when images are disabled. Here’s how the design holds up with images turned…

Design Inspiration: Gap – Using a Countdown in Email

Design Inspiration: Gap – Using a Countdown in Email

At the e-Dialog Aspire conference this week I talked about using dynamic imagery to update images in campaigns at the time the user opens. This technique means that we can update the content in an email in real time, increasing relevance and ensuring the user…