Tag: email

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

Well, actually not much. But that’s because we already know the results of this test are useless. Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails, […]

Google’s embarrassing email problem

Google’s embarrassing email problem

For some time now Google have been doing their best to shake up the email experience. They’ve introduced tabs, schema, priority inbox, promotions view and most recently Inbox to name but a few features. In fact over the last couple of years it feels like […]

A =PROPER good idea from Bonobos

A =PROPER good idea from Bonobos

This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of ‘Why didn’t I think of that?’. The concept is based on the idea that their customers are most […]