Tag: email

Oops, we’re not sorry

Oops, we’re not sorry

Every now and again email campaigns may get deployed to the wrong segment, with a spelling mistake or the odd price error – but not all ‘mistakes’  are as genuine as they might plead… The fact that emails with ‘oops’ or ‘sorry’ in the subject […]

Images off: McDonald’s leads the way

Images off: McDonald’s leads the way

We’ve talked before about making the experience better for users with images turned off, but it’s still something that is frequently missed by email coders. This example from McDonald’s includes a few best-practice techniques, such as styling Alt-text and clever use of background colour, plus […]

Mobile email: Click-to-call examples

Mobile email: Click-to-call examples

Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry – especially if that is their primary communication channel for customers (Gladstone Brookes example below). The reason for […]