Tag: Email Strategy

Action Rocket at the IAB Upfronts AttentiON event

Action Rocket at the IAB Upfronts AttentiON event

Last Thursday, we attended our first event in a while (and as a new team) – The IAB Upfronts at Facebook HQ in London.

5 observations about the B2B email marketing space

5 observations about the B2B email marketing space

The strategy team here have been spending a lot of time on B2B emails recently and in doing so, we’ve noticed a lack of conversation around the topic (it is even harder to find examples, unless you’re a business that actually receive them). To help…

#FutureOfEmail: The highlights

#FutureOfEmail: The highlights

With around 130 enthusiastic email marketers in attendance, the conversations (and beer) flowed effortlessly. We even managed to quickly round up a decent £153.10 for the Nepal Earthquake Appeal – thanks to those that were so generous! It was a great turnout and the response was reaffirming of the…

Using Twitter to find the best time to mail your Email Newsletter

Using Twitter to find the best time to mail your Email Newsletter

An interesting idea about crowdsourcing email marketing strategy from twitter.