Tag: Email Strategy

Action Rocket at the IAB Upfronts AttentiON event

Action Rocket at the IAB Upfronts AttentiON event

Last Thursday, we attended our first event in a while (and as a new team) – The IAB Upfronts at Facebook HQ in London.

5 observations about the B2B email marketing space

5 observations about the B2B email marketing space

The strategy team here have been spending a lot of time on B2B emails recently and in doing so, we’ve noticed a lack of conversation around the topic (it is even harder to find examples, unless you’re a business that actually receive them). To help […]

#FutureOfEmail: The highlights

#FutureOfEmail: The highlights

With around 130 enthusiastic email marketers in attendance, the conversations (and beer) flowed effortlessly. We even managed to quickly round up a decent £153.10 for the Nepal Earthquake Appeal – thanks to those that were so generous! It was a great turnout and the response was reaffirming of the […]