Receiving emoji’s in your subject lines – love it or hate it? According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015. Thanks […]
Tag: email marketing design
Every so often email marketers start to get concerned about ‘the fold’, or it’s equivalent ‘the preview pane’. We look at where the break is, which content will be displayed in the first screen of our campaign, and then start planning our content hierarchy and […]
Our friends at Litmus have released this great infographic detailing some of the best practices and considerations for designing mobile emails. Mobile email client use is rising sharply, but email marketers are still playing catchup in terms of optimising their campaigns for these users – there’s plenty of tips […]
Spotted on Litmanlive’s blog, here’s a cool campaign from the UK arm of Krispy Kreme – a really simple concept but a great example of using clever, timely copywriting to drive the message.
Change of address emails are often sent when a company moves to a new email marketing provider, mainly in order to improve deliverability. Their purpose is two fold – the core message is for the user to add the new sending email address to their […]