email marketing best practice

Email Inspiration: Koko Live Newsletter

KoKo is a large concert venue in Camden, London. Their email newsletter packs a lot of content into an attractive design – with a good mix of upcoming concerts, videos and photos of previous events, plus modules that drive to the online shop and social media channels. In terms of the build and overall layout there’s a few best practice tweaks that could be made, but overall this stands out in the music event market – which is often filled with all image ’email blasts’ of the event flyer.

Email Marketing Blog Roundup – Conference edition

Time for a quick look at some of the recent email blog posts. If you spot anything you think should be in here, please give me a shout on twitter – @iamelliot.

Email Evolution Conference Take-aways

Remy Bergsma runs through some of the key takeouts from the recent conference in Miami. Having read through much of the twitter buzz about EEC, I’m definitely going in 2012!

The 2010 Email Marketing Trendies

Nice roundup of some of Trendline Interactive‘s favourite emails of 2010, thanks for including our work on Skype guys!

What’s the ROI of your Mother?

e-Dialog’s Liz Lynch posts thought and discussion on Gary Vaynerchuk’s keynote speech at EEC.

Marketing Sherpa Notes

We seem to be in the middle of conference season – just before the EEC conference was the Marketing Sherpa Email Summit. If you missed out, here’s some excellent write-ups from David Kirkpatrick, Magdalena Georgieva and the Marketing Sherpa Blog.

Infographic: Anatomy of an Apple Email

This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns.

Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is applicable to almost all campaigns for any client.