In amongst all the new macbooks and iOS 6 features at today’s WWDC keynote were a few updates to the native email client, mail.app. Of most interest to email marketers is the VIP inbox, which is a separate inbox containing only emails from people (or brands) that you…
This campaign from awesome hosting company Media Temple shows that you can include multiple messages in a campaign without bloating the content. I especially like how the 4-line introduction is easy to read, and includes the same links as the articles below. It functions in…
This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design. As these illustrations are made using text characters, these also show when images are disabled. Here’s how the design holds up with images turned…
This campaign by Virgin Trains cleverly uses common social media design styles to produce an engaging marketing email. It’s also a great example of using the design and copywriting – ‘update your status now’ together to support the message. The details of the offer are…
This one day discount campaign by Boden uses a subtle animation (see below) to support the main campaign headline, and also uses simple, easy to understand copy to communicate the message quickly. This is the animation: