Tag: email and social media

Action Rocket at the IAB Twitter #VideoIsHappening event

Action Rocket at the IAB Twitter #VideoIsHappening event

On Tuesday I attended The Internet Advertising Bureau (IAB) Upfronts event for Twitter in London, with a whole range of hosts and speakers including a couple of celebrities!

Using Social Media to support an Editorial Email

Using Social Media to support an Editorial Email

I’ve posted tips on integrating email marketing with social media before, but this example of an editorial email from XYDO puts some of that into practice. This campaign is mailed daily and provides an update on the day’s current news stories (based on my preferences). […]

Facebook ‘Like’ Buttons come to Email Marketing

Facebook ‘Like’ Buttons come to Email Marketing

Email platform provider Mailchimp have announced that marketers will be able to use the latest version of their web-based tool to incorporate Facebook’s ‘like’ functionality directly into email campaigns. The ‘Like’ functionality allows recipients to ‘favourite’ content and share it using the social network – […]