clever stuff

Week #3: Useful email design blog posts and resources

A quick round up of some email marketing and email design articles from the last week.

Steve Jobs demos the iPad’s email client

All the pointers so far suggest that the iPad’s on board email client will be pretty good, and will even support pre-header text alongside the subject line.

The myth of the page fold: evidence from user testing

Mostly focused on web as opposed to email, but is there something we can learn from this? Definitely something to test.

42 email design resources

An old but good list of email marketing blogs, reports and resources.

If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.

Week #2: Useful email design blog posts and resources

A quick round up of some great recent email marketing and email design articles.

Design and Build Email Newsletters Without Losing Your Mind (and Soul)

Smashing mag’s great overview of some of the challenges and considerations you should make when designing an html email, plus a stack of examples.

Holiday 2009 vs. 2008: What Did We Learn?

Some take-outs from this year’s Holiday season.

The evolution of Wishabi’s monthly email newsletter

Interesting review of how a retailer’s newsletter has changed over time.

Email as a social stepping stone

Four key observations around social media and email, by e-Dialog International MD Simone Barratt.

Mashable: How to take advantage of social media in your email campaign

High level overview of how social charing and links to social media can be incorporated into emails.

The Four Agreements to Powerful Email Marketing

Four over-arching principles to apply to your email marketing campaigns.

If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.

Using Twitter to find the best time to mail your Email Newsletter

twitter-time-to-send-emails

There’s an interesting idea on Toddle’s blog about using Twitter to find out the best time to send your mailing based on what time and day there is the most chatter about your brand, product or market niche. It centers around grabbing the RSS feed of a Twitter search, and running it through Google Reader in order to get some tangible statistics around post frequency.

I know online experts will fret over the best time to send an email newsletter until the cows come home, and the reality is that even if there is a best time then it’s definately different for every list, client and even product range, but this is still an interesting bit of insight and it’s very simple to get hold of, good work!