A =PROPER good idea from Bonobos

A =PROPER good idea from Bonobos

This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of ‘Why didn’t I think of that?’.

The concept is based on the idea that their customers are most likely sitting at their desk but can’t browse the site as their boss may be watching them. They are offered the option of viewing a spreadsheet or ‘I don’t do spreadsheets’ which goes to the homepage.

Take a look at the campaign from Bonobos which landed in our inbox yesterday.

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