This one day discount campaign by Boden uses a subtle animation (see below) to support the main campaign headline, and also uses simple, easy to understand copy to communicate the message quickly.
This is the animation:
Boden do consistently great emails. Whilst there’s probably a few best practice email tweaks to make, the concept and artworking is always spot on. If you don’t already receive them, I recommend signing up.
Here’s five stand out emails from the last few months: