This fun Easter campaign from UK supermarket Waitrose uses animation to draw attention to the call to action – a cute easter chick comes over and pecks the CTA button.
Here’s the animation:
The rest of the design features a strong hierarchy, and whilst there is a lot of content, it’s easy to scan and read the content.
This Mini Boden campaign uses animation to great effect – to support a clear concept and message. Whilst animated gifs aren’t supported in Outlook 2007 (it only displays the first frame), they can still be used in the other email clients to make campaigns stand out.