Tag: animated gif

Animated GIFs in Email: Novelty or Necessary?

Animated GIFs in Email: Novelty or Necessary?

You either love them or hate them but whether you like it or not, animated GIFs are here to stay. Sure, they can be overdone, an email packed full of them is a pain to look at, but when used sparingly, they can be pretty effective. So […]

Email Inspiration: Waitrose Animated Call to Action

Email Inspiration: Waitrose Animated Call to Action

This fun Easter campaign from UK supermarket Waitrose uses animation to draw attention to the call to action – a cute easter chick comes over and pecks the CTA button. Here’s the animation: The rest of the design features a strong hierarchy, and whilst there is […]

Email Inspiration: GAP Animated Christmas Email – Get your gifts there on time

Email Inspiration: GAP Animated Christmas Email – Get your gifts there on time

Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image, […]

Design Inspiration: Boden Animated Discount Email

Design Inspiration: Boden Animated Discount Email

This one day discount campaign by Boden uses a subtle animation (see below) to support the main campaign headline, and also uses simple, easy to understand copy to communicate the message quickly. This is the animation: