animated gif

Email Inspiration: Waitrose Animated Call to Action

This fun Easter campaign from UK supermarket Waitrose uses animation to draw attention to the call to action – a cute easter chick comes over and pecks the CTA button.

Here’s the animation:

The rest of the design features a strong hierarchy, and whilst there is a lot of content, it’s easy to scan and read the content.

Email Inspiration: GAP Animated Christmas Email – Get your gifts there on time

Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image, the animation makes the campaign engaging and therefore communicates the message effectively.

Here is the animation from the campaign: