4 Key Design Principles for Emails in 2016 & Beyond
1. Hierarchy
Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.
Clearly – Can I read it? Do I understand it?
Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?
Cleverly – Does it make me think? Does it engage me? Is it interesting?