We understand the power of communication through email between brand and consumer. As a designer at Action Rocket I have the fortune of not only working at a fantastic agency but also working with some top brands.
Your tone of voice reflects the personality of your brand. Helps you connect with your subscribers, and makes you stand out from competitors. What do your customers expect from your emails? Understanding this is key to providing them with the right content at the right time.
Marketers have a lot of responsibility on their shoulders currently, with many customers turning to them for reassurance and guidance. Whilst it’s easy to get wrapped up in tactics and KPI’s, it’s important to remember how far authenticity can actually go.