Email Marketing can be deceptively complex, even a “simple” postcard type email can involve many people and cause several headaches. Aside from the design, there’s also the build, data, how the custom content is added, client management, setting it up in a mailing tool – and that’s for a simple campaign!
Luckily the experts have been there before, and have a ton of useful advice for everything from managing an email list to deliverability to covering and desigh – it really pays off to read up on what they have to say.
e-mail Marketing for Dummies
by John Arnold
Done properly, e–mail marketing is highly effective. E–Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e–mail marketing strategy in line with current laws. You′ll discover the secrets to creating professional and inviting e–mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
Buy online at Amazon UK | Amazon USA
eMail Marketing: An Hour a Day
by David Gilmour
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
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Successful Email Marketing Strategies
by Arthur Middleton Hughes and Arthur Sweetster
This book goes deeply into the entire business of email marketing based on ‘farming’: personalised, relevant email communications to individual subscribers based on a database of demographic and behavioural information.. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today’s electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.
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Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
by Chris Baggott and Ali Sales
“I would challenge anyone…not to gain something from reading this book.” (Marketing Direct, January 2008)
Email Marketing by the Numbers applies such modern marketing principles to the world′s greatest marketing tool—permission email. Email marketing expert Chris Baggott reveals what works, what doesn′t, and how to leverage the power of email to accomplish all of your goals. Are you ready to create better relationships with your customers and prospects? Are you ready to take advantage of email′s affordability, interactivity, and targeting capabilities? Whether you work for a mom–and–pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level.
Buy online at Amazon UK | Amazon USA
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