Top of the POPS! Father’s Day email designs

Father’s Day is a huge opportunity for retailers to nail down their email marketing strategy. There are various routes to go down to appeal to their recipients, and i’ve rounded up some emails with clever copy and dynamic designs for us to take a look at:

Brand: BONOBOS
SL: Your Father’s Day checklist.

Theme:
– Enticing email
– Gift ideas and offers

Screenshot 2017-06-28 16.14.44

What works:
The clean minimal design and structure of this email is really eye catching, the addition of the Father’s Day related images make it clear what the brand are selling. The email is very easy flowing for the reader with good navigation.

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Brand: Not on the high street
SL: Gifts for dads who rule

Theme:
– Nostalgia
– Pulls on heart strings
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Screenshot 2017-06-09 12.28.24

What works:
What sets this campaign apart from other Father’s Day emails is that it’s incredibly focused. They have only used 1 simple hero image making it obvious to the recipient their USP – personalisation. The copy has also been chosen thoughtfully, keeping the message simple and clear.

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Brand: B&Q
SL: Looking for Father’s Day gift ideas? Look no further.

Theme:
– Enticing email
– Gift ideas and offers
​​

Screenshot 2017-06-09 12.17.01

What works:
B&Q are well known for their recent great email designs, this Father’s Day email reflects this with its mobile first stacking making it easy to read on devices. It is incredibly focused and easy for the user to decide which link is best for them. Everything they need to make a purchase decision is easy, and if all else fails B&Q have included a gift card module towards the bottom!

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Brand: Kate Spade
SL: father’s day gifts that will make him smile

Theme:
– Email focussed on great copy
– Gift ideas

kate-spade-new-york

What works:
Kate Spade are most known for their female handbag ranges so this is a nice male email addition. Showcasing their new male product range as the big hero image works well with the short and focused header. Followed by the clever copy to entice the reader on why they should purchase from them.

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Brand: Penhaligon’s
SL: Receive A Complimentary Bath & Shower Gel
Live link

Theme:
– Use of good images and GIF
– Gift ideas

Penhaligons

What works:
This email begins with a good looking GIF keeping in theme of the brand, which also focuses on a product offer in the hero. Penhaligon’s have used great imagery throughout the email which is very eye catching for the reader, teasing you to want to read more about their products from their witty CTA’s.

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If you’re helpful, creative and offer value with your marketing emails, yours could be the company that your customers choose to buy their gifts from this year!