Thinking outside the box: RNIB

This innovative campaign from the Royal National Institute of Blind People (RNIB) turns the idea of images being turned off on it’s head. It shows how a solid creative idea and concept can be used to make a campaign that really stands out in the inbox.

via creative showcase.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot