Email Spring-spiration: Whatever the Weather

Email Spring-spiration: Whatever the Weather

The change of weather calls for a change of wardrobe… and that calls for an email campaign. Here are a few that have caught our attention this season.

Oasis
Subject Line: Sunny weather calls for THESE…
Date: 14th April 2015

Highlight: Great imagery and layout. It’s also interesting that they haven’t used a clear CTA… 

oasis

Bonobos
Subject Line: If they were any lighter, they’d float
Date: 13th April 2015

Highlight: The overall concept and simple design would have been enough to get it in this blog but we always salute a well implemented GIF.

unnamed-19

bonobos

 

Rokit
Subject line: April Picks! What’s hot this month!
Date: 1st April 2015

Highlight: Liking the use of illustration to bring the products to life.

Rokit

Lulu Guinness
Subject line: Brighten up with Lulu’s colourful umbrellas
Date: 1st April 2015

Highlight: Weather relevant at time of send (+ I don’t see many emails promoting umbrellas).

lulu

Neiman Marcus
Subject line: Garden Party-Ready: Women’s, Men’s, Kids’ + more
Date: 1st April 2015

Highlight: Great imagery and layout. 

Neiman Marcus

Boden
Subject line: Hello Sunshine
Date: 14th April 2015

Highlight: It’s clean yet feels like a mini-catalogue in your inbox. You have everything you need in the first ‘fold’ but there’s more to explore if you decide to carry on scrolling. 

boden copy

Jack Wills
Subject line: Oh hey sunshine, it’s been a while
Date: 14th April 2015

Highlight: The copy and the link to British weather as a reason to cross-sell.

JW

By Millie Bartlett

Millie Bartlett is the Marketing Strategist at Action Rocket, an email creative studio based in London. Find her on Twitter at @Amelia__Jane

  • disqus_Jf1rClmsjf

    With the Bonobos animated gif email – the gif is 1.65mb. isn’t that still too big for inclusion into email or do you think that’s ok these days with the increase in both mobile data + speeds + also desktop PC speeds.