Email Spring-spiration: Whatever the Weather
The change of weather calls for a change of wardrobe… and that calls for an email campaign. Here are a few that have caught our attention this season.
Oasis
Subject Line: Sunny weather calls for THESE…
Date: 14th April 2015
Highlight: Great imagery and layout. It’s also interesting that they haven’t used a clear CTA…
Bonobos
Subject Line: If they were any lighter, they’d float
Date: 13th April 2015
Highlight: The overall concept and simple design would have been enough to get it in this blog but we always salute a well implemented GIF.
Rokit
Subject line: April Picks! What’s hot this month!
Date: 1st April 2015
Highlight: Liking the use of illustration to bring the products to life.
Lulu Guinness
Subject line: Brighten up with Lulu’s colourful umbrellas
Date: 1st April 2015
Highlight: Weather relevant at time of send (+ I don’t see many emails promoting umbrellas).
Neiman Marcus
Subject line: Garden Party-Ready: Women’s, Men’s, Kids’ + more
Date: 1st April 2015
Highlight: Great imagery and layout.
Boden
Subject line: Hello Sunshine
Date: 14th April 2015
Highlight: It’s clean yet feels like a mini-catalogue in your inbox. You have everything you need in the first ‘fold’ but there’s more to explore if you decide to carry on scrolling.
Jack Wills
Subject line: Oh hey sunshine, it’s been a while
Date: 14th April 2015
Highlight: The copy and the link to British weather as a reason to cross-sell.
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