Email Inspiration: Size? gathering user data

Email Inspiration: Size? gathering user data

We love this email from UK streetwear retailer Size? Aside from being a campaign for their current sale, it doubles as an effective user-preference collection email. The shoe size that the user clicks on can be captured and future campaigns can be tailored for that, which is a lot more effective than relying on the user setting this in a preference centre somewhere.

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By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot

  • Christopher Payne

    Love the idea. Good way to offer special deals when clearing out low inventory styles.

  • Jaina

    It’s a great idea. Been toying with using this similar sort of idea to collect information from a customer instead of using a form, for a simple yes/no question.