Email Inspiration: Mini Boden Pancake Day Animation

This Mini Boden campaign uses animation to great effect – to support a clear concept and message. Whilst animated gifs aren’t supported in Outlook 2007 (it only displays the first frame), they can still be used in the other email clients to make campaigns stand out.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot