Email Inspiration: Lufthansa 11/11/11 Business Class Offer

This campaign from Lufthansa uses today’s unique date (11/11/11) as a launchpad for a one day offer, appropriately enough for a £1,111 business class ticket.

Via Sven @ e-Dialog

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot