End Clothing is an independent clothing store based in Newcastle, UK. It’s refreshing to see a small independent store really doing the right things in their emails, and in some ways doing a much better job than some of the high street brands. The products on offer are clear and the overall design of the newsletter is muted enough to let them take prominence. There’s also good use of web text in place of image text using a brand font.
A couple of easy best practice wins would be to improve calls to action, and to include a navigation bar and a link to a hosted version of the email.