Design Inspiration: 3 cool April Fools email campaigns

So April fools season is upon us once more – here’s three great campaigns we noticed in our inbox on Thursday.

Firebox

aprilfools-firebox

Mr & Mrs Smith

aprilfools-mrmrssmith

I Want One Of Those

aprilfools-wantoneofthose

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot