Email Design Best Practice

Why personalisation and relevance in email (and everything else) will always be important

Why personalisation and relevance in email (and everything else) will always be important

Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it […]

4 Key Design Principles for Emails in 2016 & Beyond

4 Key Design Principles for Emails in 2016 & Beyond

1. Hierarchy Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly. Clearly – Can I read it? Do I understand it? Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer? […]

What we’ve learnt from randomly testing #EmailWeekly

What we’ve learnt from randomly testing #EmailWeekly

If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one. We like […]

6 times email marketing has made me want things…

6 times email marketing has made me want things…

…that I don’t need, in the past week. Since Monday. Ok, so I have a bit of an online shopping problem. Especially when I get an email notification, saying ‘yo, buy all this stuff’. This happens a lot, it could be the most mundane of things […]

Email Inspiration: You’ve been Harvey Nicked

Email Inspiration: You’ve been Harvey Nicked

Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them). What if the content you need is already sitting there in front of you; disguised as some boring yet meaningful security measure. Harvey Nichols […]