Email Design Best Practice

#Emailweekly: The scariest email in your inbox?

#Emailweekly: The scariest email in your inbox?

For those of you signed up to our great weekly newsletter, you’ll have noticed some spooky goings on in your inbox last week. We decided to spend a bit of time on it for a Halloween special and send out an email no’one would be expecting…

3 step guide to email-friendly MEGA-GIFs

3 step guide to email-friendly MEGA-GIFs

TL:DR – This article is about creating silky-smooth awesome GIFs with a tiny file size 🙌🏼 Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support. It may have just celebrated it’s […]

Want to provoke emotion in the inbox? Use Emoji’s

Want to provoke emotion in the inbox? Use Emoji’s

Receiving emoji’s in your subject lines – love it or hate it? According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015. Thanks […]

Lace shifts and dormant lists: a peek at ASOS’ re-engagement campaign

Lace shifts and dormant lists: a peek at ASOS’ re-engagement campaign

Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their […]