The Future of Email Marketing Meetup

The Future of Email Marketing Meetup

SOLD OUT

#FUTUREOFEMAIL

This April the 28th, our good friends from Campaign Monitor are popping over to Shoreditch as part of their Giving Back Roadshow. We’ve all decided to make the most of being in the same town and thought it would be a good idea to co-host an email meet up.

The event will be a great opportunity to get together, have a drink, eat some food and talk all things email. We’ve managed to pull together an impressive speaker line-up so your bound to leave feeling inspired (and the swag bag is looking pretty awesome too).

The meet up will start at 6pm on the 28th at The Trampery, Old Street, EC1V 9EY – RSVP here

Schedule

6pm
Doors open, complimentary beverages and snacks

6:30pm

Welcome

Spray and Pray is Not the Way – Becs Rivett

Starting the evening will be email designer, strategist and blogger Becs Rivett, who will explaining why the “email blast” model is (thankfully) dead. Tune in to find out why understanding trigger-based emails, contextual relevancy and more are essential to running a successful email strategy.

6:50pm

Is Open Time Context the New Segmentation? – Matt Hayes, Kickdynamic

For email marketers, relevant and timely content is everything. And while you can write great copy, being able to personalise images at open time provides amazing opportunities to delight your recipients.

In this talk by Matt Hayes, we’ll be looking at real-world examples of how brands have used dynamic images to send engaging content, as well as the technology behind these techniques.

7:10pm

Pixel Art in Email: The Past, Present and Future – Mike Ragan, Action Rocket

Bigger than just a retro fad, pixel art is blowing up the email design world. In this show-and-tell by bitmaster Mike Ragan, we’ll be looking at some of the campaigns that popularised “designing for images off”, not to mention, the benefits of this rather novel approach.

7:30pm

10-minute break

7:40pm

You’re Probably Split-Testing your Emails Wrong and Here’s Why – Parry Malm, Phrasee

Sure, A/B split testing subject lines is nothing new. However, if you’ve ever run or viewed an inconclusive test, you’ll likely agree that it’s generally done badly.

In this talk by “digital anarchist” Parry Malm, we’ll look at a scientific approach to split testing, with a couple of Anchorman references for good measure.

8pm

The Future of Email Design – Sam Beddoes, Action Rocket

What opportunities to send engaging email are staring us in the face… And what ones are just out of reach? To close the evening’s talks, Sam Beddoes will summarize some of the techniques seen in groundbreaking email campaigns – as well as foresight into what we could see next.

8:15pm

Thank yous, drinks and networking

Save your spot at futureofemail.co.uk. We look forward to seeing you.

By Millie Bartlett

Millie Bartlett is the Marketing Strategist at Action Rocket, an email creative studio based in London. Find her on Twitter at @Amelia__Jane

  • Ricardo

    Wish I could attend! Any chance something like this is coming to San Francisco?

    • http://www.actionrocket.co Elliot Ross

      maybe :)