The Future of Email Marketing Meetup
This April the 28th, our good friends from Campaign Monitor are popping over to Shoreditch as part of their Giving Back Roadshow. We’ve all decided to make the most of being in the same town and thought it would be a good idea to co-host an email meet up.
The event will be a great opportunity to get together, have a drink, eat some food and talk all things email. We’ve managed to pull together an impressive speaker line-up so your bound to leave feeling inspired (and the swag bag is looking pretty awesome too).
The meet up will start at 6pm on the 28th at The Trampery, Old Street, EC1V 9EY – RSVP here
Doors open, complimentary beverages and snacks
Spray and Pray is Not the Way – Becs Rivett
Starting the evening will be email designer, strategist and blogger Becs Rivett, who will explaining why the “email blast” model is (thankfully) dead. Tune in to find out why understanding trigger-based emails, contextual relevancy and more are essential to running a successful email strategy.
Is Open Time Context the New Segmentation? – Matt Hayes, Kickdynamic
For email marketers, relevant and timely content is everything. And while you can write great copy, being able to personalise images at open time provides amazing opportunities to delight your recipients.
In this talk by Matt Hayes, we’ll be looking at real-world examples of how brands have used dynamic images to send engaging content, as well as the technology behind these techniques.
Pixel Art in Email: The Past, Present and Future – Mike Ragan, Action Rocket
Bigger than just a retro fad, pixel art is blowing up the email design world. In this show-and-tell by bitmaster Mike Ragan, we’ll be looking at some of the campaigns that popularised “designing for images off”, not to mention, the benefits of this rather novel approach.
You’re Probably Split-Testing your Emails Wrong and Here’s Why – Parry Malm, Phrasee
Sure, A/B split testing subject lines is nothing new. However, if you’ve ever run or viewed an inconclusive test, you’ll likely agree that it’s generally done badly.
In this talk by “digital anarchist” Parry Malm, we’ll look at a scientific approach to split testing, with a couple of Anchorman references for good measure.
The Future of Email Design – Sam Beddoes, Action Rocket
What opportunities to send engaging email are staring us in the face… And what ones are just out of reach? To close the evening’s talks, Sam Beddoes will summarize some of the techniques seen in groundbreaking email campaigns – as well as foresight into what we could see next.
Thank yous, drinks and networking
Save your spot at futureofemail.co.uk. We look forward to seeing you.