Strategy

Why personalisation and relevance in email (and everything else) will always be important

Why personalisation and relevance in email (and everything else) will always be important

Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it […]

Exploring Snapchat for Email Marketers

Exploring Snapchat for Email Marketers

Elliot and I went to #TheBestMarketingEventEver last week and we came away with a fair few tips from Gary Vaynerchuck and co. One of them being, ‘no matter how much you dislike the thought of using Snapchat as a business, you should probably be getting […]

#TEDC15: It was all a email

#TEDC15: It was all a email

We at ActionRocket were lucky enough to attend and speak at both Boston & London this year. Both events were superbly structured, with great speakers and a diverse range of topics covered. We couldn’t see every single presentation, but here are just some of the […]

Some honest advice about basket abandonment emails

Some honest advice about basket abandonment emails

If you’re an ecommerce company (or you work at one), you’ll know the struggle of getting your checkout process seamless and as user-friendly as possible. You may also be aware that the average basket abandonment rate is around 70%. Now, that sounds daunting, but realistically […]

Infographic: What your email account says about you

Infographic: What your email account says about you

The guys at Volt workforce solutions have produced this intriguing infographic, looking at the types of email client different US professionals use when applying for a new job. As with the email viewing habits infographic we posted yesterday, it’s worth remembering that these results may not match […]