Infographic: What your email account says about you

The guys at Volt workforce solutions have produced this intriguing infographic, looking at the types of email client different US professionals use when applying for a new job.

As with the email viewing habits infographic we posted yesterday, it’s worth remembering that these results may not match those of your specific email list – the sample here is people using email to apply for a new job – but there’s some interesting takeouts:

  • The big three webmail clients own almost 3/4 market share (remember that these can all be viewed on a mobile, so that’s not necessarily 3/4 of the market using a browser)
  • IT, Technical and Creative workers are more likely to have Gmail than Yahoo Mail, but conversely more than half of light industrial users prefer Yahoo.
  • Accounting and finance professionals are 60% more likely to use Aol than other users.
  • People who are educated at an university level are more likely to use Gmail than Yahoo, however a large amount of those educated to high school level use Yahoo Mail.

5 Tips: Integrating Email Marketing with Social Media

Digital marketing is in a constant state of revolution, and at times it can be hard to keep up with the latest developments. The key to keeping abreast of changes is adopting an integrated approach. Mobile, social and email marketing should not be considered as separate efforts, but as three strands of the same campaign.

With a joined up strategy, the channels can support each other and become more than the sum of their parts. With that in mind, more ‘traditional’ email marketing should be adapted to complement social marketing. Here’s my five tips on how to do just that. Continue reading 5 Tips: Integrating Email Marketing with Social Media