Email Industry

Oops, we’re not sorry

Oops, we’re not sorry

Every now and again email campaigns may get deployed to the wrong segment, with a spelling mistake or the odd price error – but not all ‘mistakes’  are as genuine as they might plead… The fact that emails with ‘oops’ or ‘sorry’ in the subject […]

Are soft opt-ins a good email experience?

Are soft opt-ins a good email experience?

When you visit a supermarket in the UK, one of the first things you have to do is give a pound coin deposit before you can get hold of a shopping trolley (sorry, cart). It is an awful way to start a customer relationship. It […]

Why you should attend the Email Design Conference #TEDC13

Why you should attend the Email Design Conference #TEDC13

San Fransico, London and Boston will be hosting Litmus’ email marketing based conferences this year. With dates in September through to November, it will be bringing together speakers from various agencies and brands who have blazed trails for the industry. It’s bound to be an […]

Industry Weekly Wrap-up

Industry Weekly Wrap-up

Here are our favourite links from the past week (and beyond) of email marketing and digital. Read and share and let us know what you think! 1. Analysis: Best v. Worst Email Subject Lines Print in the Mix  2. Rumor: Apple’s Next iPhone to Arrive Sept. 10 […]