This week we investigated how 50 of the best online boutique retailers make the most of their online newsletter sign-up. We’re interested to see how the smaller boutique fashion brands generate organic leads online. Over 96% had a newsletter sign-up, around half of which had the sign-up box prominent on the home page with either a pop-up or the sign-up box above the fold.
The stress of buying a house and moving is without doubt one of the biggest challenges in our modern day life. The only process worth shouting about is the user experience of Appliances online.com.
After being recommended by several friends I set myself a budget and started to shop around for my new white goods. An inexperienced buyer AO’s customer journey helped every step of the way.
Every now and again email campaigns may get deployed to the wrong segment, with a spelling mistake or the odd price error – but not all ‘mistakes’ are as genuine as they might plead…
The fact that emails with ‘oops’ or ‘sorry’ in the subject line generally have increased open rates (ours increased by 10% when we faked a test subject line), it makes sense that marketers would try their luck by invoking curiosity in subscribers. So how do you go about telling a real ‘oops’ from a complete load of poop?
U2 have barely finished up on stage at today’s Apple announcement, but we figured we’d take a quick look at a couple of the more immediate changes the new iPhone could bring to your email coding workflow.
iOS 8’s native email client, which will be shipped to iPhone users in a couple of weeks, doesn’t change much in terms of email rendering, so it’s pretty much business as usual there. However both sizes of iPhone 6 mark a departure in screen width from previous models.
When you visit a supermarket in the UK, one of the first things you have to do is give a pound coin deposit before you can get hold of a shopping trolley (sorry, cart). It is an awful way to start a customer relationship. It says “Welcome to our store. Even though you are going to spend hundreds of pounds with us, we have no trust in you whatsoever”. It is an inconvenience, but because every company does it, it becomes accepted.