Well, actually not much. But that’s because we already know the results of this test are useless.
Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails, write “I HAVE YOUR DAUGHTER”‘. We’ve been questioning the value of perceived subject line best practice for a while – there’s obviously a lot of value in writing a subject line that grabs your audience, but we’re not convinced that following an arbitrary set of rules is the right way to get there.
Here’s a brief look at the email design related discussion from yesterday’s Reddit AMA with the Google Inbox team. It’s a fairly interesting thread, as aside from some discussion about CSS and HTML support, there’s some wider insights in what users of an email client are interested in.
28th November 2014 – Black Friday
1st December 2014 – Cyber Monday
With Black Friday only hours away and Cyber Monday a few days away, brands may still be finalising their campaigns and gearing up for the most frenzied time of the year. As retailers compete to push the most stock and savvy customers shop to get the best deals on their christmas shopping, we take a moment to share an EDITD report and review some of the top performing retailers email campaigns from last year.
Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler. The profiler allows us to delve into YouGov’s mass of collected data on the UK public, and by filtering by brand, build out a bit more of a user picture.
Of course, these kind of things need to be taken which a huge pinch of salt, but there’s still some interesting things to learn. So we took a look at the typical customer for the popular email clients.
Let’s start with Gmail…
Sometimes your users know what they are subscribing too, other times they may just sign-up out of curiosity and have no expectations whatsoever. In my case it was the latter…
“Have you tried Deezer? It’s much easier to use than other apps and it’s free.”
That was enough for me to give it a gander. Let the welcome series begin…