Email Industry

#TEDC15: It was all a email

#TEDC15: It was all a email

We at ActionRocket were lucky enough to attend and speak at both Boston & London this year. Both events were superbly structured, with great speakers and a diverse range of topics covered. We couldn’t see every single presentation, but here are just some of the […]

Email Inspiration: You’ve been Harvey Nicked

Email Inspiration: You’ve been Harvey Nicked

Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them). What if the content you need is already sitting there in front of you; disguised as some boring yet meaningful security measure. Harvey Nichols […]

#FutureOfEmail: The highlights

#FutureOfEmail: The highlights

With around 130 enthusiastic email marketers in attendance, the conversations (and beer) flowed effortlessly. We even managed to quickly round up a decent £153.10 for the Nepal Earthquake Appeal – thanks to those that were so generous! It was a great turnout and the response was reaffirming of the […]

The Future of Email Marketing Meetup

The Future of Email Marketing Meetup

SOLD OUT #FUTUREOFEMAIL This April the 28th, our good friends from Campaign Monitor are popping over to Shoreditch as part of their Giving Back Roadshow. We’ve all decided to make the most of being in the same town and thought it would be a good […]

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

Well, actually not much. But that’s because we already know the results of this test are useless. Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails, […]