This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns.
Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is applicable to almost all campaigns for any client.
Here’s a cool infographic from Focus showing how email works, some key stats and how it’s evolved.
Lots of the statistics are up for discussion, particularly the dominance of Yahoo! Mail as a webmail client, and it’s interesting that it suggests most spam landing pages are hosted in China… maybe the great firewall should extend both ways?