Design Inspiration

Save Santa! New Look’s Pixelated GIF Christmas Campaign

Save Santa! New Look’s Pixelated GIF Christmas Campaign

Christmas is always a prime season for seeing some of the most creative email designs. Planning starts early, from March in some cases, so it gives teams a lot of time to think up and deploy something innovative.

Here we have New Look, a UK based fashion retailer with it’s pretty cool pixelated animations. We’ve seen GIF’s and personalisation before but we loved the look and feel of this campaign. The use of typography throughout is also something to pay attention too. Take a look and let us know what you think. If you click on the images you’ll be taken to the whole newsletter.

Continue reading

What we’ve learnt from randomly testing #EmailWeekly

What we’ve learnt from randomly testing #EmailWeekly

If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one.

We like to think of the weekly as a playground for email code so we thought we would bare all for the eyes of our subscribers. Here is what we’ve found from AA/AB testing/sending the email weekly so far:

Continue reading