As you may have seen, the beta for Mailbox for Mac was released a couple of days ago. We thought we’d do a few quick tests to see how it’s rendering engine held up.
if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign
— Elliot Ross (@iamelliot) July 10, 2014
I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs. a Non-Responsive one (ideally the same email just sans-media queries) and I was reminded of a rant I half-wrote on my flight back from the Litmus Conference last year. There’s still too many swear words in that, but nevertheless I still think this approach demonstrates a lack in understanding in the benefits of going responsive.
Last week we sent our first #emailweekly newsletter, which replaces our old feedburner email alert that auto-sent when we’d written a new blog post. Now, being a blog about email design, we were never really happy with how the old emails looked, but at the time it did a job and we had more pressing things to do. This time around though, we thought we’d try out a few ideas.
When you visit a supermarket in the UK, one of the first things you have to do is give a pound coin deposit before you can get hold of a shopping trolley (sorry, cart). It is an awful way to start a customer relationship. It says “Welcome to our store. Even though you are going to spend hundreds of pounds with us, we have no trust in you whatsoever”. It is an inconvenience, but because every company does it, it becomes accepted.