For some time now Google have been doing their best to shake up the email experience. They’ve introduced tabs, schema, priority inbox, promotions view and most recently Inbox to name but a few features. In fact over the last couple of years it feels like Google have been doing more than anyone else to progress email.
Sometimes your users know what they are subscribing too, other times they may just sign-up out of curiosity and have no expectations whatsoever. In my case it was the latter…
“Have you tried Deezer? It’s much easier to use than other apps and it’s free.”
That was enough for me to give it a gander. Let the welcome series begin…
You either love them or hate them but whether you like it or not, animated GIFs are here to stay. Sure, they can be overdone, an email packed full of them is a pain to look at, but when used sparingly, they can be pretty effective. So when is it a good idea to use an animated GIF?…
Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using the right one can be colossal (we’ve all heard the story). So what makes us so inclined to click or tap one CTA and not another?
We had an awesome time this week at The Email Design Conference in Boston. Here’s our highlights from the Twitter feed.
Good discourse at #TEDC14. Next generation of email creators don’t want shortcuts, they want to know how to do new things. Refreshing.
— TrendlineInteractive (@trendlinei) August 21, 2014