…that I don’t need, in the past week. Since Monday.
Ok, so I have a bit of an online shopping problem. Especially when I get an email notification, saying ‘yo, buy all this stuff’. This happens a lot, it could be the most mundane of things or really ‘crazy-out-there’ products I didn’t even know existed. No judgement please, let’s see how far you get down this list without wanting to buy something… It’s not just me. (Whispers to self: It’s not just me. It’s not just me.)
I’m two months deep into living with an Apple Watch, and while it’s not quite ready for the mainstream, I’d say that wearables will be the future for a lot of us. Sure, it’s a slightly clunky first-gen product, but it definitely has its exciting little moments that feel like the future.
Obviously the thing we’re most interested in is the Apple Watch’s email abilities. These may at first appear limited in their current state but, again, offer up an interesting glimpse of things to come.
If you send a couple of email campaigns a week with the same messages, predictable clearances and spotlight products, it’s easy to become repetitive to your subscribers. It can get frustrating for the email marketer involved, too. It’s great seeing brands get creative and trying new things to present the same messages (like this Bonobos campaign). It might take a little more time and effort but aren’t your subscribers worth it? Indeed they are.
A couple of weeks ago we held an evening meetup in association with Campaign Monitor, to discuss where email design and strategy is headed. Below are a couple of talks from our team, plus full videos are on the Future Of Email microsite, including Becs Rivett, Matt Hayes and Parry Malm.
To hear about future events first, get our weekly update, #EMAILWEEKLY.
If you’re about to commission or embark on some international email design work then here is a fairly concise list of things you may want to consider. Hopefully, this will cover everything and act as a bit of a checklist so you know you have thought of every possible thing that could go wrong (or right), and maybe even take away some of the inevitable fear when you are about to press that send button.
Caveat: Some of these points may be obvious but because I’ve called this a checklist, I want to cover my back. I would rather avoid an angry mob of digital marketers turning up at our studio with pitchforks and burning sticks. Or does that only happen in inappropriately terrifying Disney films? Right. As you were.