Email Design Best Practice

Lace shifts and dormant lists: a peek at ASOS’ re-engagement campaign

Lace shifts and dormant lists: a peek at ASOS’ re-engagement campaign

Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their […]

Why personalisation and relevance in email (and everything else) will always be important

Why personalisation and relevance in email (and everything else) will always be important

Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it […]

4 Key Design Principles for Emails in 2016 & Beyond

4 Key Design Principles for Emails in 2016 & Beyond

1. Hierarchy Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly. Clearly – Can I read it? Do I understand it? Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer? […]

What we’ve learnt from randomly testing #EmailWeekly

What we’ve learnt from randomly testing #EmailWeekly

If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one. We like […]

6 times email marketing has made me want things…

6 times email marketing has made me want things…

…that I don’t need, in the past week. Since Monday. Ok, so I have a bit of an online shopping problem. Especially when I get an email notification, saying ‘yo, buy all this stuff’. This happens a lot, it could be the most mundane of things […]