Receiving emoji’s in your subject lines – love it or hate it?
According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015.
Thanks to the emoji, subject lines are able to become a lot more expressive. The likes of 😍 and 👻 are creating a whole new language within the digital world…
Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.
Clearly – Can I read it? Do I understand it?
Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?
Cleverly – Does it make me think? Does it engage me? Is it interesting?
If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one.
We like to think of the weekly as a playground for email code so we thought we would bare all for the eyes of our subscribers. Here is what we’ve found from AA/AB testing/sending the email weekly so far:
…that I don’t need, in the past week. Since Monday.
Ok, so I have a bit of an online shopping problem. Especially when I get an email notification, saying ‘yo, buy all this stuff’. This happens a lot, it could be the most mundane of things or really ‘crazy-out-there’ products I didn’t even know existed. No judgement please, let’s see how far you get down this list without wanting to buy something… It’s not just me. (Whispers to self: It’s not just me. It’s not just me.)