Email Design Best Practice

3 step guide to email-friendly MEGA-GIFs

3 step guide to email-friendly MEGA-GIFs

TL:DR – This article is about creating silky-smooth awesome GIFs with a tiny file size 🙌🏼

Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support.

It may have just celebrated it’s 30th (Yes, thirtieth) birthday, but you’d be surprised how much you can still squeeze out of a GIF with a bit of optimisation. It’s totally possible to make something outlandish like a 10 second GIF running at 25 frames per second (FPS) that weighs in at 1MB instead of 20MB.

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Want to provoke emotion in the inbox? Use Emoji’s

Want to provoke emotion in the inbox? Use Emoji’s

Receiving emoji’s in your subject lines – love it or hate it?

According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015.

Thanks to the emoji, subject lines are able to become a lot more expressive. The likes of 😍 and 👻 are creating a whole new language within the digital world…

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4 Key Design Principles for Emails in 2016 & Beyond

4 Key Design Principles for Emails in 2016 & Beyond

1. Hierarchy

Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.

Clearly – Can I read it? Do I understand it?
Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?
Cleverly – Does it make me think? Does it engage me? Is it interesting?

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What we’ve learnt from randomly testing #EmailWeekly

What we’ve learnt from randomly testing #EmailWeekly

If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one.

We like to think of the weekly as a playground for email code so we thought we would bare all for the eyes of our subscribers. Here is what we’ve found from AA/AB testing/sending the email weekly so far:

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