It’s Christmas week! Traditionally the time for mince pies, mulled wine and predictions for the next year. In 2016 there will be lots of things that will progress and develop for email marketers, but what about the things that are likely to stay the same? Buckle up children, we’re set for an ‘exciting’ year.
If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one.
We like to think of the weekly as a playground for email code so we thought we would bare all for the eyes of our subscribers. Here is what we’ve found from AA/AB testing/sending the email weekly so far:
Lucky enough to be an email marketer in London on the 29th? Then you may know about the annual ghost table hunt we’ve organised… basically, an excuse to have another #emaildrinks, dress up and hang with a cool bunch of people.
If you’re stuck for an outfit (for this event or need one just for everyday use), here are some basic costumes that we’ve adapted and should be pretty easy to throw together in under 10 days.
We at ActionRocket were lucky enough to attend and speak at both Boston & London this year. Both events were superbly structured, with great speakers and a diverse range of topics covered. We couldn’t see every single presentation, but here are just some of the highlights for us:
If you send a couple of email campaigns a week with the same messages, predictable clearances and spotlight products, it’s easy to become repetitive to your subscribers. It can get frustrating for the email marketer involved, too. It’s great seeing brands get creative and trying new things to present the same messages (like this Bonobos campaign). It might take a little more time and effort but aren’t your subscribers worth it? Indeed they are.