Digital strategy

Digital strategy: Is a URL still needed?

Digital strategy: Is a URL still needed?

Is digital ready for social media only brands?

A vertical under the Clique Media Group’s vast digital umbrella, is Obsessee. A brand whose content destination is only present on their social media channels; the blogging brand focuses on trending topics ranging from fashion to food and music.

Living on their social platforms, their editors create exclusive content for Facebook, Instagram, Snapchat, and Tumblr. Generating videos, live Q&A’s, images, personal essays, and news. It targets women between the ages of 14 and 22, also known as ‘Generation Z’. Obsessee’s web page only displays the single page below, acting more of a ‘cover page’ for users.

Obsessee-social-media-brand-600x315

Continue reading