Millie Bartlett

6 times email marketing has made me want things…

6 times email marketing has made me want things…

…that I don’t need, in the past week. Since Monday.

Ok, so I have a bit of an online shopping problem. Especially when I get an email notification, saying ‘yo, buy all this stuff’. This happens a lot, it could be the most mundane of things or really ‘crazy-out-there’ products I didn’t even know existed. No judgement please, let’s see how far you get down this list without wanting to buy something… It’s not just me. (Whispers to self: It’s not just me. It’s not just me.)

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Email Inspiration: You’ve been Harvey Nicked

Email Inspiration: You’ve been Harvey Nicked

Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them). What if the content you need is already sitting there in front of you; disguised as some boring yet meaningful security measure.

Harvey Nichols thought outside the box and this is the campaign they came up with. We love this idea. Click the image below, sit back and enjoy…

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Some honest advice about basket abandonment emails

Some honest advice about basket abandonment emails

If you’re an ecommerce company (or you work at one), you’ll know the struggle of getting your checkout process seamless and as user-friendly as possible. You may also be aware that the average basket abandonment rate is around 70%. Now, that sounds daunting, but realistically some of these users had little intention to buy in the first place and there is not much you can do about that (incentivise, you can definitely incentivise). Something made them put those items in their basket, that’s all you can be sure of.

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Ecommerce Newsletter Inspiration

Ecommerce Newsletter Inspiration

If you send a couple of email campaigns a week with the same messages, predictable clearances and spotlight products, it’s easy to become repetitive to your subscribers. It can get frustrating for the email marketer involved, too. It’s great seeing brands get creative and trying new things to present the same messages (like this Bonobos campaign). It might take a little more time and effort but aren’t your subscribers worth it? Indeed they are.

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