Next in our hunt for brands that have great CRM programmes is another brand who switches our lights on. I never thought I’d look forward to receiving a bill… then along came Bulb.
Author: Millie Bartlett
Christmas is always a prime season for seeing some of the most creative email designs. Planning starts early, from March in some cases, so it gives teams a lot of time to think up and deploy something innovative. Here we have New Look, a UK […]
Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their […]
Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it […]