Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.
Clearly – Can I read it? Do I understand it?
Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?
Cleverly – Does it make me think? Does it engage me? Is it interesting?
We at ActionRocket were lucky enough to attend and speak at both Boston & London this year. Both events were superbly structured, with great speakers and a diverse range of topics covered. We couldn’t see every single presentation, but here are just some of the highlights for us:
I was lucky enough to attend this years Litmus conference in Boston, ‘Merica and to represent team Action Rocket.
It was awesome. The Litmus guys know how to do stuff right. It was pretty much constant contact, either listening to brilliant talks from some of the finest minds in email or chatting with other attendees about our common interest: Email.
There was so much going on that its all a bit of a blur now but here were some of the highlights for me: