28th November 2014 – Black Friday
1st December 2014 – Cyber Monday
With Black Friday only hours away and Cyber Monday a few days away, brands may still be finalising their campaigns and gearing up for the most frenzied time of the year. As retailers compete to push the most stock and savvy customers shop to get the best deals on their christmas shopping, we take a moment to share an EDITD report and review some of the top performing retailers email campaigns from last year.
This week we investigated how 50 of the best online boutique retailers make the most of their online newsletter sign-up. We’re interested to see how the smaller boutique fashion brands generate organic leads online. Over 96% had a newsletter sign-up, around half of which had the sign-up box prominent on the home page with either a pop-up or the sign-up box above the fold.
The stress of buying a house and moving is without doubt one of the biggest challenges in our modern day life. The only process worth shouting about is the user experience of Appliances online.com.
After being recommended by several friends I set myself a budget and started to shop around for my new white goods. An inexperienced buyer AO’s customer journey helped every step of the way.