We had an awesome time this week at The Email Design Conference in Boston. Here’s our highlights from the Twitter feed.
Good discourse at #TEDC14. Next generation of email creators don’t want shortcuts, they want to know how to do new things. Refreshing.
— TrendlineInteractive (@trendlinei) August 21, 2014
As you may have seen, the beta for Mailbox for Mac was released a couple of days ago. We thought we’d do a few quick tests to see how it’s rendering engine held up.
Here at ActionRocket HQ we love it when an opportunity presents itself to make an animated GIF. It’s a fairly old school technology, but it can be really effective when combined with the right corrective message.
Here’s 5 great animated GIF emails we’ve spotted in our seed inbox:
if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign
— Elliot Ross (@iamelliot) July 10, 2014
I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs. a Non-Responsive one (ideally the same email just sans-media queries) and I was reminded of a rant I half-wrote on my flight back from the Litmus Conference last year. There’s still too many swear words in that, but nevertheless I still think this approach demonstrates a lack in understanding in the benefits of going responsive.
We love this B&Q email that Mark Robbins spotted on Twitter, because there is almost everything you’d want to do in an email going on. First off, there’s a custom published barcode, which contains the user’s unique member number. It’s also very nicely responsive. But the main reason we love this email is that it contains an interactive offer carousel, which changes when you mouseover different menu items.