Author: Elliot Ross

39 Tweetable Email Tips from #TEDC14

39 Tweetable Email Tips from #TEDC14

We had an awesome time this week at The Email Design Conference in Boston. Here’s our highlights from the Twitter feed. New Ideas Good discourse at #TEDC14. Next generation of email creators don’t want shortcuts, they want to know how to do new things. Refreshing. […]

Email Inspiration: 5 great Animated GIF emails

Email Inspiration: 5 great Animated GIF emails

Here at ActionRocket HQ we love it when an opportunity presents itself to make an animated GIF. It’s a fairly old school technology, but it can be really effective when combined with the right corrective message. Here’s 5 great animated GIF emails we’ve spotted in […]

Split-Testing Responsive Email Design: You’re Doing it Wrong

Split-Testing Responsive Email Design: You’re Doing it Wrong

if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign — Elliot Ross (@iamelliot) July 10, 2014 I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs. […]

Email Inspiration: B&Q Interactive Email

Email Inspiration: B&Q Interactive Email

We love this B&Q email that Mark Robbins spotted on Twitter, because there is almost everything you’d want to do in an email going on. First off, there’s a custom published barcode, which contains the user’s unique member number. It’s also very nicely responsive. But the main […]