Author: Elliot Ross

39 Tweetable Email Tips from #TEDC14

39 Tweetable Email Tips from #TEDC14

We had an awesome time this week at The Email Design Conference in Boston. Here’s our highlights from the Twitter feed. New Ideas Good discourse at #TEDC14. Next generation of email creators don’t want shortcuts, they want to know how to do new things. Refreshing.…

Render Testing Mailbox for Mac

Render Testing Mailbox for Mac

As you may have seen, the beta for Mailbox for Mac was released a couple of days ago. We thought we’d do a few quick tests to see how it’s rendering engine held up. First we sent #emailweekly, which is a template we’ve built using…

Email Inspiration: 5 great Animated GIF emails

Email Inspiration: 5 great Animated GIF emails

Here at ActionRocket HQ we love it when an opportunity presents itself to make an animated GIF. It’s a fairly old school technology, but it can be really effective when combined with the right corrective message. Here’s 5 great animated GIF emails we’ve spotted in…

Split-Testing Responsive Email Design: You’re Doing it Wrong

Split-Testing Responsive Email Design: You’re Doing it Wrong

if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign — Elliot Ross (@iamelliot) July 10, 2014 I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs.…

Email Inspiration: B&Q Interactive Email

Email Inspiration: B&Q Interactive Email

We love this B&Q email that Mark Robbins spotted on Twitter, because there is almost everything you’d want to do in an email going on. First off, there’s a custom published barcode, which contains the user’s unique member number. It’s also very nicely responsive. But the main…