Our friends at Litmus have released this great infographic detailing some of the best practices and considerations for designing mobile emails. Mobile email client use is rising sharply, but email marketers are still playing catchup in terms of optimising their campaigns for these users – there’s plenty of tips…
Recently I’ve been looking at ways we can learn from user behaviour in email campaigns, and then using these learnings to inform future content and campaigns that are sent to that user. This campaign from boutique travel site Mr. & Mrs. Smith shows how something…
So as you’ve probably noticed, iOS 5 for iPhone, iPad and iPod Touch was released by Apple last week. One of major pieces of the update is the redesigned notifications centre, which after a week or so of use, is turning into a second inbox…
UK fashion retailer Topshop recently sent this campaign to both apologise for problems with their website and offer a free shipping code to make up for it. It’s clever, and manages to use good copy writing and imagery to turn an initially bad experience into a positive…
Note – this is an improved fix over our previous Outlook background fix This fix is something I’ve been looking at for a while – and allows html emails to display a full page background image in both outlook 2007 and webmail clients, and for…