Pizza Express are getting a bit of a reputation for building rock solid email campaigns – taking care to make sure the campaign still works when images are turned off. We’ve looked in depth at how to optimise email campaigns for disabled images before, but it’s…
This campaign by Virgin Trains cleverly uses common social media design styles to produce an engaging marketing email. It’s also a great example of using the design and copywriting – ‘update your status now’ together to support the message. The details of the offer are…
This one day discount campaign by Boden uses a subtle animation (see below) to support the main campaign headline, and also uses simple, easy to understand copy to communicate the message quickly. This is the animation:
This campaign from Lufthansa uses today’s unique date (11/11/11) as a launchpad for a one day offer, appropriately enough for a £1,111 business class ticket. Via Sven @ e-Dialog
Anna at StyleCampaign has just uploaded this great talk on the various mobile considerations email marketers need to make. There’s lots of useful theory and practical advice. Well worth a watch! Slides after the jump